MBA Candidate · Vanderbilt Owen ’28 · Nashville, TN

I turn customer data into growth decisions.

Nine years across market research, e-commerce and consumer goods: advising Pepsi and Suntory at Kantar, then building growth and product analytics inside Shopee and Heineken.

Explore the journey LinkedIn
$5.3Mgross value uplift
90,000retailers in one A/B test
30+A/B tests led
15+C-suite presentations
Portrait of Ha Pham
Open to Summer 2027Strategy · Marketing · Product
The journey

Six stops. Tap one to open the work behind it.

2017 → 2028
Five case studies are tucked inside these stops. Pick any one to see the situation, what I did, and what changed.
How I work
Test before scalingThe result decides the rollout.
Numbers and wordsData shows where. Interviews show why.
Own it end to endFrom requirement through adoption.
Toolkit
SQLRPythonExcelTableauPower BILooker StudioGoogle AnalyticsGenerative AI
Away from work: multi-day treks, illustration, photography and specialty coffee. Raised in Da Lat, Vietnam.

A 20-minute call is the easiest way to start.

ha.phamhot@gmail.com 615-243-0519 linkedin.com/in/phamhotrucha